About us

The story of Beard and Bones

In the summer of 2018, two university graduates, Dan and Jake, sparked a conversation that ignited a unique vision in the world of beard care. Tired of the same, mundane fragrances and uninspiring packaging synonymous with existing products, they asked themselves - "Why can't beard care be more exciting?" With this question in mind, Beard and Bones was born.

With his Business Management and Marketing degree from Plymouth University, Dan devised a comprehensive business plan and started to build our online presence. Jake, with his illustration degree from Plymouth College of Art, embarked on designing a logo that would perfectly capture the essence of Beard and Bones.

During their meticulous research, they realized that to truly satisfy their customers, they needed to create their own beard care products. This approach would enable them to continually refine their products based on customer feedback. They were determined to create something unique that stood out in the market, both in terms of packaging and fragrance.

Their journey led them to discover glass skull-shaped beard oil bottles - an unparalleled, quirky addition to the industry. Dan spent months crafting the perfect blend of carrier oils and distinctive fragrances. The market was saturated with mundane woody and earthy scents. Thus, Beard and Bones chose a different path - offering a variety of fragrances to suit everyone, from fruity and sweet to masculine, including unique scents like Bubblegum and Sweet Rum.

 

Beard and Bones
Oct: 2018 Framed £5 for our first order. We sold a cherry beard balm to a customer in "Studio 28, Plymouth" A salon my mum worked in.
Open cardboard box with black objects inside on a grassy background
October 2018: Hand-painting our first matte black skulls in Dan's mum's garden
Beard and Bones
2018-2020: Handcrafting in mum's kitchen. By early 2020, we were nearly out of money. Then lockdown hit, and everything changed.
Beard and Bones
2018-2020: Hand poured Beard oils in clear glass skull bottles from Dans mum kitchen
Beard and Bones
2018 to 2020: Our 'fulfillment center' – mum's hallway. Stock under the stairs, packing on a folding table
Beard and Bones
October 2020: Royal Mail shipping bags full up with orders ready to head to post office
Beard and Bones
October 2020: Standing in a covid restricted queue with my orders waiting for post office to ship off orders
2020: Things got so busy, we had to build a shed to hold stock, while we wait for new warehouse.
Beard and Bones
Jan 2021: After having to wait nearly 8 months to move. We move out Dans mum house and into a commercial building
2020: Behind the scenes of skulls getting sprayed. We was big enought to afford to get them custom sprayed

The team who built Beard and Bones

Our team is the backbone of Beard and Bones. Dan Henders, one of the founders, leverages his experience from running an online business, and is the genius behind our product formulations. Jake Grant-Jones, the co-founder, brought in his love for illustration and beards. His creative hand-drawn designs can be seen on our Instagram, and he was instrumental in crafting our first balms. We also owe a huge credit to Tamara Davies for her skills in photography and design, bringing our products to life on our Instagram page.

Unfortunately, Jake had to leave the company for personal reasons in April 2019, but Dan continued to steer the ship. Since then, Beard and Bones has grown tremendously, thanks to the incredible team, including Dan's mother, Bev, who helps with product assembly, and our brand ambassadors who help us spread the word and provide invaluable feedback.

Bev, Dans mother deserves a huge thank you. In short Beard and Bones would not exist without her and letting Dan work for 2 years in her house. This meant manufacturing in the kitchen, or storing all stock underneath the stairs, using the garden to spray paint the skulls or letting Dan build shed in the garden to hold more stock while he had to wait for warehouse. As beard and bones grew, she would help with manufacturing. This includes labelling the tins for him to fill up the jars or put the lids on beard oil bottles.
Thank you mum!

Lets continue the story

2021: new scents

Beard and Bones skulls collections? Completed it mate!

2021 was a busy year with inception of the Gothic Jewellery, we released 2 new colours

Purple: - Limited edition run of a fruity scent "Carribean Twist"

Blue: New main colour with our main scents.

In 2020, we released two Christmas themed skulls. Red and Green to go with our main matte Gold skull.Our Christmas skulls have a limited edition scent. Green = Fresh ChristmasRed = Merry Morning

So we did a small re run of these.

Then a short run of Yellow in certain scents.

Many happy bearded customers happy this Christmas especially after a tough few years with Covid

Beard and Bones
2021: We decided to expand the colour range from just black or clear to purple, blue, red and green. All live for christmas themed scents

2021-2023 - Gothic Jewellery

In 2021, we released a range of limited edition gothic style bracelets and rings. This ended in 2023. As we decided to focus on beard care. It was such a cool and exciting time to expand the range for beard and bones

2021-2023 - Gothic Jewellery

In 2021, we released a range of limited edition gothic style bracelets and rings. This ended in 2023. As we decided to focus on beard care. It was such a cool and exciting time to expand the range for beard and bones

2022: New warehouse!

We had only been in new warehouse for 12 months but we had somehow ran out of space, we couldnt manufacture and store all our products. So we decided it was time to find a new fulfilment company. (A warehouse to store and ship our orders) After Dan, fulfilled every single order for 4 years. He worked with certain company to help!

Beard and Bones
2022: We continued to grow, even though we had only been in the warehouse for 12 months but we had ran out of space.
Beard and Bones

2023 = 5 years!

We celebrated 5 years in october 2023. We wanted to release a matte colour of different skulls. We felt these look incredible, we expermented with atomiser (as shown in matte pink and matte green) and droppers for matte black. We decided pipette droppers was best.

Year 5 (2023-2024) New Hair styling products!

Year 5 (2023-2024) New Hair styling products!

Beard and Bones team likes to keep themselves busy, We worked closely with a custom manufacturing factory to produce Hair Pomade and Matte Clay. Even though the products was well recieved from all our customers, we decided to discontinue them. As we needed to focus on something bigger...

Special milestone in 2023

In 2023, We experienced on of the most difficult years due to growth and lasting effects of covid of causing supple chain issues. We battled for such as long time with suppliers for ingredients and packaging. This caused our products to be out of stock for long periods of time and frustrated customers. As a solo manfacturer in the warehouse, I was limited and I knew then. It was time to pair work with custom manufactuer, this was next step after success of hair products.

We spent 9 months, interviewing and testing all our formulas with new manufactuers, then we found the right company.

Beard and Bones

Our dedicated team has tirelessly searched for a dependable manufacturer that can match our burgeoning demand while consistently delivering our top-notch products. But, we didn't stop there! This alliance paves the way for a broader range of offerings. Though we can't divulge all the details right now, let's just say your skincare and hairstyling routines are about to get a lot more interesting! Keep an eye out for more thrilling revelations on this front

2024 new products + Amazon

After a difficult 2023 with lots of stress with supple chain issues, long discussions with manufacturers. We had big plans for 2024 - year 6. We didnt have the restriction of manufacturing. So our team got to work with designing new products

2024 - New Products

After 6 years of requests from customers "Beard oil Sample kits". The beard and bones team got working with designers, manfacturers to produce something special.

Here is a behind scenes of them being packed. This is 6 x 10ml beard oils with foam inserts with magnetic lid.

After 6 years of request for sample kit, it turned into the best selling product of 2024. A big thank you for those who bought!

Beard and Bones

2024 Amazon partnership and launch in USA

After spending 18 months with the fulfilment company, we picked in 2022. We decided to it was time to leave and join Amazon to handle both Website + Amazon (fufilment by amazon)

The design to work with Amazon was really important one for us and our customers. We could offer next day delivery with prime and fast reliable - 7 days a week service for our website.