Beard and Bones

It all started in July 2018, when two 22-year-old mates decided enough was enough. The UK beard care scene needed fixing, and we were going to do it.

Back then, bearded men had limited options – mostly products from high street chains like Boots and Superdrug. The problem? These companies didn't truly care about beard care. Their products were packed with basic filler ingredients, used cheap fragrances that barely lasted, and came in uninspiring packaging that looked like an afterthought.

We knew bearded men deserved better.